Affiliate Best Practices - Things You Should Know
As with any other digital marketing channel, affiliate marketing has its own best practices and even some unspoken rules that would be helpful for every affiliate, beginner or otherwise, to observe.
Affiliate marketing has been in the digital marketing landscape for over decades now, and it’s now gaining fast traction here in the Philippines following the huge shift in ecommerce and online shopping when the Covid pandemic hit last year. More and more brands are beginning to see the value in affiliate marketing and have launched their own affiliate programs.
But with it still being an unfamiliar territory for majority of Filipinos, it will be up to the advertisers to guide their affiliates on how the channel works. That is why at Kwik.insure, we’ve listed down some best practices to help you find your footing in affiliate marketing.
- Be Transparent
We’ve mentioned in this article that one of the simplest ways to promote your affiliate links and codes are through social posts; these include creating content on your social media pages, group and fan pages, or forums and review sites. However, same with how it’s become a requirement to disclose paid or sponsored content in social media networks, it’s also important for you as an affiliate to be transparent with your content that uses affiliate links and codes.
It works the same way as any other sponsored posts with the difference being that you only get paid when a referral uses your link/code. A lot of viewers, followers, and readers find it distasteful if the publisher isn’t honest if they’re getting paid for the content they make, questioning its authenticity. So make it a habit to disclose your affiliate links and codes, otherwise you might find yourself with readers none too happy with your content! - Build Trust and Nurture Relationships
Affiliate marketing is named as such for a reason. The focal point of this performance-based channel is the relationship you build as an affiliate with the advertisers you work with and your audience who will drive your sales.
People decide to use your link/code because they trust you as an affiliate. Especially with Kwik.insure whose products require more consideration than your average ecommerce items, trust is a huge deciding factor when affiliates convince their referrals to make a purchase. So make it a point to engage with your audience and let them know they’re being heard.
- Understand the Brand
An affiliate must know what they’re selling or promoting. It’s hard to convince someone to purchase the product you’re recommending if you can barely answer your potential buyers’ basic questions. Understanding Kwik.insure’s brand and the products and services offered goes a long way toward creating an effective pitch to your referrals and that final nudge to get them to purchase.
You can always visit Kwik.insure’s social media pages and attend our regular monthly webinar to stay up to date with new products, features, and happenings at Kwik!
- Focus on what will make you the most money
At the end of the day, maximizing earnings is what matters the most for you as an affiliate. You can opt to focus on pushing categories with the highest payout like Auto Insurance for high returns and less effort or go for high potential volume from best-selling categories such as Covid Insurance.
It’s also important to know your audience well and what they’re looking for. You might end up wasting your time pushing for a comprehensive auto insurance when majority of your target do not own cars yet. However, you might be more successful in getting referrals through that car enthusiasts group you recently joined instead. Feel free to build strategies that will guarantee your earnings. But if you’re struggling to find the best approach, you can always attend Kwik.insure’s monthly webinars for tips and tricks to help you!
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